Your Yearbook Editors
Sara Wilson is a journalist-turned-social-marketer who works with brands, publications, and platforms like Nike, YouTube, and Bumble to help them find, engage and grow obsessive communities across digital channels through her consultancy SW Projects. Sara writes frequently on digital marketing trends; she coined the term “digital campfires” in the Harvard Business Review to describe the types of spaces young audiences are gathering online today, and often speaks on this and other topics related to social innovation to companies such as Microsoft and McKinsey. Prior to founding SW Projects, Sara ran lifestyle partnerships at Facebook & Instagram and was an editor at The Huffington Post. Find her on LinkedIn, Twitter, or at swprojects.co
Michelle is the founder of Greatest Of All Digital, a social-first commerce studio bridging the worlds of creators, social and gaming to commerce to connect with the next generation. Previously, Michelle was an operating partner at The Chernin Group, head of Global Branded Services and GM of Gen Z Innovation at Nike, co-founder and CEO of the pioneering social shopping app PS Dept. (named a “Breakthrough Brand” by Fast Company) and a merchant marketer for Marc Jacobs and Barneys New York. She has been featured as an authority on next-gen commerce in publications such as The Wall Street Journal, The New York Times, Vogue and more. Find her on LinkedIn, Twitter or Instagram.
